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北京销售榜单凸显楼市分化

来源: 南方日报网络版     时间: 2018年10月24日 00:56:02
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(变)(了)(此)(前)(万)(科)(、首)(开)(长)(期)(占)(据)(冠)(军)(宝)(座)(的)(格)(局)(。而)(从)(项)(目)(榜)(单)(来)(看)(,商)(品)(住)(宅)(销)(售)(金)(额)(和)(销)(售)(面)(积)(前)(20位)(当)(中)(,半)(数)(以)(上)(都)(为)(高)(端)(住)(宅)(,西)(山)(壹)(号)(院)(、远)(洋)(Lavie、鲁)(能)(七)(号)(院)(等)(高)(端)(盘)(表)(现)(亮)(眼)(。  “以)(高)(端)(住)(宅)(为)(主)(的)(项)(目)(和)(企)(业)(崛)(起)(,反)(映)(的)(是)(北)(京)(市)(场)(结)(构)(的)(变)(化)(。”北)(京)(房)(协)(相)(关)(负)(责)(人)(表)(示)(,后)(“京)(七)(条)(”时)(代)(,北)(京)(楼)(市)(“低)(端)(有)(保)(障)(、中)(端)(有)(支)(撑)(、高)(端)(有)(市)(场)(”的)(三)(元)(格)(局)(将)(愈)(发)(明)(显)(,“2014年)(的)(高)(端)(住)(宅)(市)(场)(必)(将)(有)(更)(为)(突)(出)(的)(表)(现)(。”  “得)(一)(线)(者)(得)(天)(下)(,得)(高)(端)(者)(得)(天)(下)(”,这)(成)(为)(当)(下)(受)(访)(企)(业)(高)(管)(的)(新)(共)(识)(。  也)(有)(权)(威)(市)(场)(专)(家)(提)(醒)(,近)(期)(楼)(市)(调)(控)(再)(度)(升)(级)(,和)(刚)(需)(市)(场)(相)(比)(,高)(端)(住)(宅)(面)(临)(更)(大)(的)(挑)(战)(,其)(销)(售)(极)(有)(可)(能)(两)(极)(分)(化)(。“一)(方)(面)(,在)(限)(购)(、限)(价)(的)(形)(势)(下)(,部)(分)(高)(端)(住)(宅)(销)(售)(被)(抑)(制)(;但)(另)(一)(方)(面)(,如)(西)(山)(壹)(号)(院)(、鲁)(能)(七)(号)(院)(等)(具)(备)(资)(源)(独)(有)(性)(和)(产)(品)(稀)(缺)(性)(的)(楼)(盘)(,保)(值)(、升)(值)(能)(力)(更)(强)(,或)(将)(逆)(市)(走)(强)(。”  低)(、高)(端)(市)(场)(分)(化)(  “随)(着)(北)(京)(未)(来)(自)(住)(型)(商)(品)(房)(大)(量)(入)(市)(,公)(司)(今)(后)(可)(能)(会)(考)(虑)(减)(少)(刚)(需)(产)(品)(开)(发)(,逐)(渐)(向)(中)(高)(端)(市)(场)(转)(移)(。”一)(位)(全)(国)(性)(品)(牌)(房)(企)(北)(京)(负)(责)(人)(认)(为)(,未)(来)(在)(北)(京)(市)(场)(,必)(须)(避)(免)(自)(身)(产)(品)(与)(自)(住)(型)(商)(品)(房)(市)(场)(“硬)(碰)(硬)(”。  而)(多)(年)(来)(针)(对)(楼)(市)(的)(调)(控)(经)(验)(也)(表)(明)(,高)(端)(市)(场)(始)(终)(受)(到)(购)(买)(力)(青)(睐)(,其)(受)(到)(政)(策)(的)(影)(响)(并)(没)(有)(想)(象)(中)(那)(么)(大)(,并)(屡)(屡)(逆)(市)(畅)(销)(。融)(创)(中)(国)(董)(事)(长)(孙)(宏)(斌)(表)(示)(,在)(限)(购)(限)(贷)(和)(20%所)(得)(税)(的)(政)(策)(之)(下)(,北)(京)(楼)(市)(换)(房)(成)(本)(直)(线)(上)(升)(,改)(善)(型)(置)(业)(者)(的)(惜)(购)(心)(理)(反)(而)(给)(高)(端)(楼)(盘)(提)(供)(了)(发)(展)(机)(会)(。  从)(2013年)(北)(京)(楼)(市)(销)(售)(榜)(单)(来)(看)(,越)(来)(越)(多)(高)(端)(盘)(挤)(入)(前)(列)(。从)(商)(品)(住)(宅)(项)(目)(销)(售)(金)(额)(前)(20位)(来)(看)(,不)(仅)(有)(西)(山)(壹)(号)(院)(、远)(洋)(万)(和)(公)(馆)(这)(种)(榜)(单)(的)(“常)(胜)(将)(军)(”,还)(有)(以)(生)(态)(别)(墅)(产)(品)(定)(位)(的)(鲁)(能)(7号)(院)(成)(为)(市)(场)(黑)(马)(—后)(者)(还)(位)(居)(2013年)(北)(京)(商)(品)(住)(宅)(项)(目)(销)(售)(面)(积)(TOP10。  “稀)(缺)(的)(自)(然)(资)(源)(和)(产)(品)(形)(态)(,使)(得)(高)(端)(物)(业)(抗)(风)(险)(能)(力)(更)(强)(,特)(别)(是)(一)(线)(城)(市)(的)(别)(墅)(类)(产)(品)(,其)(资)(产)(保)(值)(增)(值)(能)(力)(更)(加)(坚)(挺)(。”北)(京)(鲁)(能)(置)(业)(营)(销)(相)(关)(负)(责)(人)(说)(。由)(鲁)(能)(开)(发)(的)(位)(于)(顺)(义)(新)(城)(CBD核)(心)(的)(80万)(平)(米)(城)(市)(大)(盘)(—鲁)(能)(7号)(院)(,便)(继)(2012年)(热)(销)(23亿)(之)(后)(,在)(2013年)(取)(得)(29亿)(元)(的)(销)(售)(业)(绩)(。  上)(述)(品)(牌)(房)(企)(北)(京)(负)(责)(人)(也)(表)(示)(,正)(是)(因)(为)(置)(业)(者)(对)(高)(端)(楼)(盘)(的)(价)(格)(因)(素)(相)(对)(更)(不)(敏)(感)(,产)(品)(品)(质)(则)(成)(为)(高)(端)(项)(目)(能)(否)(畅)(销)(的)(关)(键)(因)(素)(。而)(从)(2013年)(销)(售)(榜)(单)(中)(来)(看)(,热)(销)(的)(高)(端)(楼)(盘)(,无)(一)(例)(外)(都)(是)(具)(备)(稀)(缺)(的)(地)(段)(和)(自)(然)(资)(源)(、杰)(出)(的)(产)(品)(品)(质)(和)(服)(务)(等)(。  例)(如)(鲁)(能)(7号)(院)(这)(匹)(销)(售)(黑)(马)(,由)(一)(级)(开)(发)(商)(鲁)(能)(地)(产)(打)(造)(,是)(顺)(义)(区)(唯)(一)(一)(座)(符)(合)(国)(际)(城)(市)(标)(准)(、80万)(平)(米)(的)(宜)(居)(生)(活)(区)(。该)(项)(目)(不)(仅)(拥)(有)(潮)(白)(河)(、63.5万)(平)(米)(水)(上)(公)(园)(、6万)(亩)(森)(林)(公)(园)(、10万)(平)(米)(中)(央)(公)(园)(等)(自)(然)(优)(势)(资)(源)(,而)(且)(以)(1.0超)(低)(容)(积)(率)(和)(新)(古)(典)(主)(义)(建)(筑)(群)(落)(品)(质)(,被)(誉)(为)(顺)(义)(最)(美)(的)(别)(墅)(院)(子)(。不)(仅)(如)(此)(,鲁)(能)(7号)(院)(还)(曾)(向)(全)(城)(开)(放)(工)(地)(,迎)(接)(市)(场)(与)(客)(户)(的)(监)(督)(检)(阅)(,极)(大)(地)(展)(示)(了)(产)(品)(营)(造)(力)(。  “前)(两)(三)(年)(因)(为)(市)(场)(调)(控)(,很)(多)(企)(业)(开)(始)(加)(大)(布)(局)(刚)(需)(产)(品)(,但)(近)(年)(来)(如)(融)(创)(中)(国)(、远)(洋)(地)(产)(、鲁)(能)(地)(产)(这)(样)(以)(高)(端)(产)(品)(为)(主)(的)(开)(发)(企)(业)(呈)(崛)(起)(之)(势)(。”上)(述)(北)(京)(房)(协)(负)(责)(人)(认)(为)(,这)(一)(战)(略)(更)(加)(符)(合)(未)(来)(楼)(市)(的)(调)(控)(格)(局)(,“政)(府)(将)(承)(担)(更)(多)(的)(中)(低)(端)(住)(房)(需)(求)(,而)(市)(场)(则)(将)(成)(为)(中)(高)(端)(产)(品)(的)(竞)(争)(战)(场)(。”  区)(域)(深)(耕)(战)(略)(效)(应)(凸)(显)(  与)(两)(三)(年)(前)(“得)(二)(三)(线)(者)(得)(天)(下)(”的)(口)(号)(相)(比)(,一)(线)(城)(市)(因)(其)(风)(险)(低)(、利)(润)(高)(、资)(源)(集)(中)(等)(优)(势)(,成)(为)(2013年)(诸)(多)(房)(企)(的)(“回)(归)(”之)(地)(。从)(销)(售)(业)(绩)(比)(例)(来)(看)(,融)(创)(、远)(洋)(、龙)(湖)(、方)(兴)(都)(以)(北)(京)(作)(为)(重)(镇)(,而)(华)(润)(、鲁)(能)(等)(也)(开)(始)(呈)(现)(黑)(马)(姿)(态)(,过)(去)(以)(二)(三)(线)(城)(市)(开)(发)(为)(主)(的)(恒)(大)(也)(在)(2013年)(成)(功)(进)(京)(。  “2013年)(是)(区)(域)(市)(场)(分)(化)(的)(一)(年)(,很)(多)(二)(三)(线)(城)(市)(因)(为)(过)(去)(几)(年)(供)(应)(过)(大)(,市)(场)(风)(险)(聚)(集)(,而)(一)(线)(城)(市)(特)(别)(是)(北)(京)(、上)(海)(,因)(为)(有)(着)(不)(可)(比)(拟)(的)(城)(市)(资)(源)(优)(势)(,加)(上)(由)(此)(引)(发)(的)(人)(口)(聚)(集)(效)(应)(,楼)(市)(发)(展)(比)(较)(稳)(定)(。”在)(刚)(刚)(结)(束)(的)(第)(四)(届)(中)(国)(地)(产)(财)(富)(年)(会)(上)(,万)(科)(执)(行)(副)(总)(裁)(毛)(大)(庆)(如)(是)(感)(慨)(。  也)(正)(是)(如)(此)(,许)(多)(房)(企)(纷)(纷)(加)(大)(了)(在)(北)(京)(的)(深)(耕)(战)(略)(。  从)(克)(尔)(瑞)(提)(供)(的)(数)(据)(来)(看)(,相)(比)(2012年)(,京)(城)(百)(亿)(房)(企)(数)(量)(在)(2013年)(扩)(容)(至)(7家)(。从)(销)(售)(金)(额)(排)(名)(前)(30的)(榜)(单)(来)(看)(,除)(了)(万)(科)(、远)(洋)(、金)(隅)(、首)(开)(、保)(利)(等)(“常)(驻)(”企)(业)(外)(,鲁)(能)(地)(产)(、和)(裕)(地)(产)(、K2地)(产)(也)(成)(为)(榜)(单)(黑)(马)(。  “2013年)(北)(京)(楼)(市)(展)(现)(了)(历)(史)(上)(罕)(见)(的)(热)(销)(场)(面)(,这)(也)(是)(房)(企)(深)(耕)(区)(域)(发)(展)(最)(为)(明)(显)(的)(一)(年)(。”上)(述)(北)(京)(房)(协)(相)(关)(负)(责)(人)(表)(示)(,北)(京)(城)(市)(化)(进)(程)(的)(演)(变)(也)(决)(定)(了)(房)(企)(布)(局)(北)(京)(的)(战)(略)(路)(线)(,新)(城)(区)(开)(发)(成)(为)(热)(点)(。  例)(如)(,万)(科)(继)(在)(房)(山)(连)(推)(多)(个)(项)(目)(后)(,又)(把)(目)(光)(转)(向)(通)(州)(,陆)(续)(在)(台)(湖)(、通)(州)(新)(城)(拿)(下)(地)(块)(;进)(京)(20年)(的)(鲁)(能)(地)(产)(在)(2013年)(取)(得)(35亿)(元)(的)(销)(售)(业)(绩)(,不)(仅)(凭)(借)(鲁)(能)(7号)(院)(获)(得)(区)(域)(销)(冠)(,3400亩)(别)(墅)(大)(盘)(格)(拉)(斯)(小)(镇)(也)(随)(着)(东)(坝)(板)(块)(崛)(起)(迎)(来)(冬)(季)(置)(业)(热)(潮)(,而)(打)(造)(十)(年)(的)(优)(山)(美)(地)(也)(将)(推)(出)(新)(中)(式)(独)(栋)(新)(品)(。作)(为)(一)(级)(开)(发)(商)(,鲁)(能)(地)(产)(三)(盘)(联)(动)(,深)(耕)(北)(京)(的)(后)(发)(优)(势)(明)(显)(。  “房)(地)(产)(开)(发)(过)(程)(就)(是)(一)(个)(品)(牌)(企)(业)(聚)(集)(的)(过)(程)(,从)(通)(州)(到)(房)(山)(到)(顺)(义)(再)(到)(大)(兴)(亦)(庄)(,一)(个)(新)(区)(域)(的)(起)(步)(发)(展)(是)(依)(靠)(少)(数)(品)(牌)(企)(业)(的)(深)(耕)(区)(域)(战)(略)(和)(打)(造)(品)(质)(项)(目)(带)(动)(起)(来)(的)(。”一)(位)(业)(内)(开)(发)(商)(向)(记)(者)(表)(示)(。  据)(鲁)(能)(置)(业)(相)(关)(负)(责)(人)(介)(绍)(,仅)(是)(在)(顺)(义)(区)(域)(,鲁)(能)(地)(产)(十)(多)(年)(来)(陆)(续)(投)(入)(斥)(巨)(资)(负)(责)(完)(善)(区)(域)(市)(政)(配)(套)(,铺)(设)(了)(顺)(义)(新)(城)(底)(下)(的)(市)(政)(管)(线)(,由)(此)(推)(动)(并)(带)(来)(了)(一)(大)(批)(品)(牌)(开)(发)(商)(入)(驻)(顺)(义)(。  而)(在)(2014年)(,鲁)(能)(地)(产)(还)(将)(围)(绕)(深)(耕)(北)(京)(、专)(注)(别)(墅)(产)(品)(来)(完)(成)(自)(己)(的)(发)(展)(战)(略)(。据)(了)(解)(,2014年)(是)(“鲁)(能)(别)(墅)(年)(”,鲁)(能)(地)(产)(在)(北)(京)(市)(场)(将)(主)(要)(推)(出)(优)(山)(美)(地)(、格)(拉)(斯)(小)(镇)(以)(及)(鲁)(能)(7号)(三)(个)(项)(目)(。其)(中)(,格)(拉)(斯)(小)(镇)(为)(占)(地)(3300亩)(的)(大)(盘)(,容)(积)(率)(仅)(0.3,全)(部)(规)(划)(为)(独)(栋)(别)(墅)(产)(品)(。点)(击)(进)(入)(【股)(友)(会)(】参)(与)(讨)(论)(
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