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今日头条收购北美短视频社交产品Musical.ly是一盘什么棋?

来源: 南方日报网络版     时间: 2019年01月19日 03:55:17
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(原)(标)(题)(:今)(日)(头)(条)(收)(购)(北)(美)(短)(视)(频)(社)(交)(产)(品)(Musical.ly是)(一)(盘)(什)(么)(棋)(?
11月)(10日)(消)(息)(,今)(日)(头)(条)(正)(式)(与)(北)(美)(知)(名)(短)(视)(频)(社)(交)(产)(品)(Musical.ly签)(署)(协)(议)(,将)(全)(资)(收)(购)(Musical.ly。据)(悉)(,Musical.ly的)(市)(场)(估)(值)(接)(近)(10亿)(美)(金)(。交)(易)(完)(成)(后)(,今)(日)(头)(条)(旗)(下)(音)(乐)(短)(视)(频)(社)(区)(抖)(音)(将)(和)(Musical.ly进)(行)(合)(并)(。双)(方)(将)(保)(持)(品)(牌)(独)(立)(,未)(来)(会)(在)(技)(术)(、产)(品)(等)(多)(方)(面)(探)(索)(更)(深)(入)(的)(合)(作)(。这)(笔)(收)(购)(是)(今)(日)(头)(条)(全)(球)(化)(战)(略)(的)(继)(续)(,也)(是)(继)(Flipagram后)(,今)(日)(头)(条)(纳)(入)(囊)(中)(的)(第)(二)(款)(北)(美)(明)(星)(短)(视)(频)(产)(品)(。
今)(日)(头)(条)(作)(为)(中)(国)(近)(些)(年)(来)(的)(一)(个)(现)(象)(级)(产)(品)(,其)(崛)(起)(本)(身)(就)(是)(一)(个)(奇)(迹)(,既)(没)(有)(腾)(讯)(的)(海)(量)(社)(交)(用)(户)(,也)(没)(有)(阿)(里)(无)(可)(匹)(敌)(的)(电)(商)(资)(源)(,而)(媒)(体)(这)(个)(领)(域)(又)(是)(一)(个)(绝)(对)(的)(自)(由)(竞)(争)(领)(域)(,前)(有)(网)(易)(、凤)(凰)(等)(等)(传)(统)(门)(户)(网)(站)(巨)(头)(,后)(有)(企)(鹅)(号)(、UC等)(等)(隶)(属)(于)(BAT旗)(下)(的)(产)(品)(,今)(日)(头)(条)(仅)(仅)(依)(靠)(资)(讯)(这)(个)(几)(乎)(被)(互)(联)(网)(已)(经)(玩)(烂)(的)(领)(域)(崛)(起)(,实)(在)(是)(不)(容)(易)(。今)(日)(头)(条)(崛)(起)(的)(奥)(秘)(,在)(很)(多)(时)(候)(就)(是)(对)(用)(户)(定)(位)(的)(准)(确)(,今)(日)(头)(条)(采)(用)(的)(模)(式)(曾)(经)(被)(归)(纳)(总)(结)(为)(母)(爱)(模)(式)(,通)(过)(算)(法)(将)(用)(户)(的)(兴)(趣)(点)(给)(算)(出)(来)(,按)(照)(用)(户)(的)(兴)(趣)(取)(向)(大)(规)(模)(的)(向)(用)(户)(推)(送)(,就)(通)(过)(这)(样)(的)(办)(法)(,成)(功)(的)(吸)(引)(了)(数)(亿)(的)(活)(跃)(用)(户)(,从)(而)(一)(跃)(成)(为)(一)(个)(互)(联)(网)(的)(新)(贵)(。
但)(是)(,众)(所)(周)(知)(,互)(联)(网)(的)(产)(品)(具)(有)(非)(常)(明)(显)(的)(代)(际)(特)(征)(,在)(大)(多)(数)(人)(群)(和)(上)(班)(族)(中)(流)(行)(的)(微)(信)(,却)(不)(敌)(在)(95后)(、00后)(中)(流)(行)(的)(QQ就)(是)(这)(样)(的)(案)(例)(,可)(以)(说)(今)(日)(头)(条)(日)(前)(的)(发)(展)(对)(于)(目)(前)(的)(大)(规)(模)(用)(户)(群)(的)(抓)(取)(是)(非)(常)(有)(成)(效)(的)(,但)(是)(面)(对)(着)(互)(联)(网)(的)(下)(一)(代)(也)(就)(是)(95后)(、00后)(们)(到)(底)(什)(么)(才)(是)(他)(们)(的)(需)(求)(就)(成)(为)(今)(日)(头)(条)(战)(略)(布)(局)(的)(一)(个)(关)(键)(,这)(些)(年)(轻)(人)(其)(实)(在)(兴)(趣)(点)(上)(已)(经)(与)(80后)(、90后)(有)(着)(很)(大)(的)(差)(别)(,视)(频)(是)(他)(们)(的)(主)(流)(。
未)(来)(社)(交)(与)(资)(讯)(的)(关)(系)(一)(定)(是)(日)(益)(紧)(密)(,在)(市)(场)(上)(,腾)(讯)(系)(的)(社)(交)(产)(品)(几)(乎)(已)(经)(没)(有)(可)(以)(颠)(覆)(的)(可)(能)(,反)(而)(在)(年)(轻)(人)(群)(体)(中)(,社)(交)(的)(用)(户)(习)(惯)(尚)(未)(完)(全)(建)(立)(,这)(种)(视)(频)(社)(交)(不)(仅)(有)(趣)(,而)(且)(能)(够)(吸)(引)(年)(轻)(人)(的)(注)(意)(力)(,这)(也)(将)(会)(成)(为)(未)(来)(今)(日)(头)(条)(的)(主)(攻)(方)(向)(。
此)(次)(收)(购)(可)(以)(说)(是)(今)(日)(头)(条)(布)(局)(未)(来)(用)(户)(群)(的)(一)(步)(棋)(,相)(信)(之)(后)(今)(日)(头)(条)(还)(会)(有)(类)(似)(的)(布)(局)(动)(作)(。
作)(者)(:江)(瀚)(,苏)(宁)(金)(融)(研)(究)(院)(特)(约)(研)(究)(员)(,财)(经)(专)(栏)(作)(家)(,财)(经)(评)(论)(员)(。
作)(者)(微)(信)(公)(众)(号)(:江)(瀚)(视)(野)(观)(察)((jianghanview)返)(回)(搜)(狐)(,查)(看)(更)(多)(责)(任)(编)(辑)(:
声)(明)(:该)(文)(观)(点)(仅)(代)(表)(作)(者)(本)(人)(,搜)(狐)(号)(系)(信)(息)(发)(布)(平)(台)(,搜)(狐)(仅)(提)(供)(信)(息)(存)(储)(空)(间)(服)(务)(。
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