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后电商时代电商变成啥样?

来源: 南方日报网络版     时间: 2020年02月22日 15:58:49
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(  电)(商)(2.0:社)(区)(电)(商)(时)(代)(
  所)(谓)(的)(社)(区)(电)(商)(阶)(段)(,主)(要)(是)(指)(形)(成)(了)(基)(于)(社)(区)(的)(用)(户)(群)(体)(和)(场)(景)((线)(上)(and线)(下)()入)(口)(而)(形)(成)(的)(电)(商)(形)(态)(,虽)(然)(也)(有)(着)(明)(显)(的)(流)(量)(电)(商)(特)(征)(,但)(是)(其)(核)(心)(的)(逻)(辑)(更)(多)(遵)(从)(人)(群)(和)(场)(景)(等)(具)(体)(标)(签)(而)(形)(成)(,而)(非)(简)(单)(的)(流)(量)(堆)(砌)(。
  这)(类)(电)(商)(典)(型)(的)(包)(括)(,基)(于)(生)(活)(社)(区)(形)(成)(的)(人)(的)(社)(群)(,并)(通)(过)(这)(部)(分)(人)(群)(的)(电)(商)(需)(求)(的)(满)(足)(实)(现)(其)(平)(台)(的)(商)(业)(价)(值)(,包)(括)(“考)(拉)(社)(区)(”基)(于)(每)(一)(个)(小)(区)(居)(民)(形)(成)(的)(社)(群)(,提)(供)(综)(合)(的)(电)(商)(交)(易)(和)(社)(区)(服)(务)(提)(供)(的)(综)(合)(电)(商)(交)(易)(平)(台)(。
  另)(外)(一)(种)(是)(基)(于)(一)(个)(场)(景)(,特)(别)(是)(用)(户)(工)(作)(和)(生)(活)(的)(社)(区)(场)(景)(,解)(决)(这)(个)(具)(体)(区)(域)(范)(围)(内)(的)(一)(个)(特)(征)(明)(显)(的)(社)(区)(居)(民)(的)(电)(商)(需)(求)(,也)(就)(是)(场)(景)(电)(商)(,包)(括)(“彩)(生)(活)(”,基)(于)(物)(业)(管)(理)(的)(延)(伸)(,为)(一)(个)(物)(业)(公)(司)(覆)(盖)(范)(围)(内)(的)(用)(户)(的)(电)(商)(需)(求)(解)(决)(,形)(成)(了)(社)(区)(场)(景)(电)(商)(。
  还)(有)(一)(种)(是)(典)(型)(的)(社)(区)(电)(商)(,围)(绕)(一)(个)(商)(业)(服)(务)(提)(供)(的)(主)(体)(,服)(务)(其)(覆)(盖)(的)(一)(个)(社)(区)(,这)(个)(社)(区)(可)(以)(是)(一)(个)(物)(理)(上)(的)(住)(宅)(区)(,也)(可)(以)(是)(跨)(住)(宅)(区)(的)(,比)(如)(天)(虹)(超)(市)(所)(开)(展)(的)(基)(于)(一)(个)(区)(域)(内)(的)(服)(务)(对)(象)(的)(电)(商)(需)(求)(所)(展)(开)(的)(电)(商)(业)(务)(。
  社)(区)(电)(商)(的)(最)(为)(显)(著)(特)(征)(是)(从)(一)(个)(有)(形)(的)(物)(理)(空)(间)((场)(景)()或)(者)(无)(形)(的)(人)(群)(组)(织)((社)(群)()的)(需)(求)(出)(发)(,进)(行)(电)(子)(化)(的)(商)(品)(销)(售)(行)(为)(,并)(配)(合)(一)(定)(的)(服)(务)(提)(供)(,形)(成)(的)(社)(区)(电)(商)(业)(务)(模)(式)(,此)(时)(的)(社)(区)(更)(多)(时)(候)(是)(一)(种)(线)(上)(线)(下)(结)(合)(的)(社)(区)(。
  电)(商)(3.0:媒)(体)(电)(商)(时)(代)(
  媒)(体)(电)(商)(一)(直)(以)(来)(都)(被)(提)(及)(,但)(是)(真)(正)(实)(现)(媒)(体)(电)(商)(业)(务)(创)(新)(突)(破)(的)(案)(例)(其)(实)(出)(现)(的)(时)(间)(并)(不)(长)(,如)(果)(说)(流)(量)(电)(商)(是)(电)(商)(的)(起)(点)(,社)(区)(电)(商)(是)(电)(商)(的)(进)(化)(,而)(媒)(体)(电)(商)(是)(电)(商)(的)(真)(正)(意)(义)(上)(的)(升)(级)(,已)(经)(不)(简)(单)(从)(CPM向)(CPS升)(级)(那)(么)(简)(单)(,更)(多)(的)(是)(一)(种)(思)(维)(模)(式)(和)(方)(式)(方)(法)(的)(彻)(底)(升)(级)(。
  媒)(体)(本)(质)(上)(就)(是)(一)(个)(价)(值)(观)(传)(播)(的)(工)(具)(,一)(个)(“洗)(脑)(”的)(工)(具)(,因)(此)(所)(谓)(的)(媒)(体)(电)(商)(,本)(质)(上)(是)(进)(行)(价)(值)(观)(输)(出)(,形)(成)(绝)(对)(的)(影)(响)(之)(后)(的)(商)(品)(销)(售)(和)(服)(务)(提)(供)(行)(为)(。
  典)(型)(的)(价)(值)(观)(电)(商)(就)(是)(罗)(振)(宇)(和)(他)(的)(“罗)(辑)(思)(维)(”,通)(过)(价)(值)(观)(的)(输)(出)(,形)(成)(共)(同)(的)(价)(值)(取)(向)(,并)(通)(过)(电)(商)(的)(形)(式)(实)(现)(其)(价)(值)(观)(传)(播)(效)(果)(的)(变)(现)(,亦)(包)(括)(“黎)(贝)(卡)(的)(异)(想)(世)(界)(”自)(媒)(体)(公)(众)(号)(,都)(采)(取)(用)(媒)(体)(工)(具)(进)(行)(价)(值)(观)(、世)(界)(观)(、生)(活)(方)(式)(的)(传)(播)(和)(深)(度)(影)(响)(之)(后)(,形)(成)(了)(电)(商)(交)(易)(的)(需)(求)(,而)(促)(成)(电)(商)(的)(实)(现)(。
  而)(广)(州)(妈)(妈)(网)(则)(典)(型)(的)(时)(一)(种)(通)(过)(社)(区)(形)(式)((社)(区)(论)(坛)()形)(成)(的)(媒)(体)(影)(响)(力)(和)(品)(牌)(公)(信)(力)(,最)(终)(转)(化)(成)(为)(支)(持)(电)(商)(交)(易)(的)(动)(力)(,形)(成)(了)(事)(实)(上)(的)(媒)(体)(电)(商)(,即)(价)(值)(认)(同)(基)(础)(上)(的)(电)(商)(交)(易)(实)(现)(。
  而)(另)(外)(一)(种)(类)(媒)(体)(的)(电)(商)(业)(务)(就)(是)(各)(种)(的)(评)(测)(类)(的)(,媒)(体)(传)(播)(导)(购)(类)(的)(电)(商)(形)(式)(,包)(括)(专)(注)(于)(智)(能)(产)(品)(导)(购)(的)(“智)(能)(帮)(”,就)(是)(通)(过)(吸)(引)(优)(秀)(的)(,能)(够)(生)(产)(优)(质)(UGC内)(容)(的)(极)(客)(,书)(写)(文)(章)(,点)(评)(产)(品)(体)(验)(,形)(成)(智)(能)(产)(品)(的)(大)(量)(的)(评)(点)(,最)(终)(形)(成)(对)(于)(用)(户)(智)(能)(产)(品)(消)(费)(的)(消)(费)(引)(导)(,最)(终)(通)(过)(消)(费)(佣)(金)(提)(成)(来)(实)(现)(价)(值)(,最)(终)(成)(就)(了)(评)(测)(类)(,榜)(单)(类)(的)(具)(有)(媒)(体)(属)(性)(的)(媒)(体)(电)(商)(项)(目)(。
  电)(商)(在)(中)(国)(的)(发)(展)(过)(程)(,虽)(然)(大)(潮)(涌)(动)(,但)(是)(细)(节)(处)(却)(在)(经)(历)(不)(断)(的)(升)(级)(和)(转)(型)(,在)(升)(级)(再)(转)(型)(的)(过)(程)(,其)(中)(的)(发)(展)(变)(化)(是)(飞)(快)(的)(,也)(是)(适)(应)(市)(场)(不)(断)(变)(化)(而)(采)(取)(的)(。
  当)(下)(,流)(量)(电)(商)(的)(红)(利)(期)(不)(单)(只)(是)(过)(去)(了)(,更)(多)(时)(候)(已)(经)(不)(存)(在)(流)(量)(电)(商)(多)(大)(的)(竞)(争)(优)(势)(,电)(商)(的)(成)(本)(收)(益)(结)(构)(已)(经)(几)(乎)(和)(当)(初)(的)(线)(下)(商)(务)(业)(务)(保)(持)(一)(致)(,所)(谓)(的)(成)(本)(优)(势)(和)(技)(术)(红)(利)(也)(不)(再)(存)(在)(,与)(此)(同)(时)(,一)(些)(细)(分)(领)(域)(电)(商)(业)(务)(的)(出)(现)(,基)(于)(社)(区)(和)(场)(景)(的)(电)(商)(,以)(及)(基)(于)(媒)(体)(价)(值)(传)(播)(工)(具)(辅)(助)(而)(成)(的)(媒)(体)(电)(商)(形)(式)(正)(在)(兴)(起)(,最)(终)(将)(成)(就)(当)(下)(电)(商)(发)(展)(模)(式)(的)(混)(合)(多)(元)(状)(态)(。
  电)(商)(还)(是)(那)(个)(电)(商)(,电)(商)(已)(经)(不)(是)(那)(个)(电)(商)(,电)(商)(依)(然)(存)(在)(,却)(又)(仿)(佛)(不)(再)(存)(在)(,这)(就)(是)(当)(下)(的)(电)(商)(,当)(下)(电)(商)(的)(真)(实)(状)(态)(,三)(种)(模)(式)(同)(时)(并)(存)(,鱼)(目)(混)(杂)(的)(各)(种)(类)(型)(和)(价)(值)(取)(向)(的)(电)(商)(,当)(今)(天)(你)(在)(谈)(论)(电)(商)(的)(时)(候)(,你)(在)(谈)(论)(哪)(个)(电)(商)(呢)(?
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