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同策:房企大金融布局全样本研究及转型趋势

来源: 南方日报网络版     时间: 2019年12月06日 07:18:23
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(尽)(管)(房)(企)(的)(利)(润)(规)(模)(得)(到)(了)(快)(速)(增)(长)(,但)(盈)(利)(能)(力)(却)(在)(不)(断)(下)(降)(。这)(主)(要)(是)(中)(国)(房)(地)(产)(市)(场)(结)(束)(了)(长)(达)(10余)(年)(的)(“黄)(金)(时)(代)(“,目)(前)(收)(紧)(调)(控)(政)(策)(周)(期)(下)(使)(房)(地)(产)(业)(财)(务)(状)(况)(也)(处)(于)(低)(迷)(周)(期)(,靠)(卖)(房)(就)(可)(获)(得)(高)(额)(利)(润)(的)(时)(代)(已)(经)(逝)(去)(。
【均)(非)(完)(整)(版)(PPT】
2房)(地)(产)(企)(业)(市)(场)(集)(中)(度)(及)(资)(源)(倾)(斜)(情)(况)(
除)(了)(楼)(市)(政)(策)(收)(紧)(外)(,房)(地)(产)(市)(场)(本)(身)(也)(发)(生)(着)(巨)(变)(,市)(场)(集)(中)(度)(的)(提)(高)(是)(其)(中)(一)(方)(面)(。时)(至)(2016年)(,我)(国)(房)(企)(注)(册)(数)(量)(已)(达)(9.5万)(余)(家)(,18年)(时)(间)(增)(长)(近)(4倍)(,增)(长)(速)(度)(惊)(人)(。从)(企)(业)(属)(性)(的)(变)(化)(发)(现)(,中)(国)(民)(营)(房)(企)(参)(与)(市)(场)(化)(程)(度)(越)(来)(越)(高)(。虽)(然)(企)(业)(数)(量)(民)(营)(房)(企)(占)(比)(较)(大)(,但)(从)(市)(场)(占)(有)(情)(况)(看)(,国)(企)(、央)(企)(占)(有)(率)(仍)(然)(很)(高)(。
在)(我)(国)(房)(地)(产)(商)(品)(化)(的)(近)(30年)(里)(,房)(地)(产)(市)(场)(处)(于)(高)(速)(发)(展)(期)(,房)(企)(TOP50中)(销)(售)(金)(额)(同)(比)(增)(长)(速)(度)(高)(于)(全)(国)(增)(速)(。房)(企)(TOP10的)(销)(售)(金)(额)(占)(比)(于)(2017年)(已)(达)(26%左)(右)(,这)(意)(味)(着)(进)(入)(2017年)(后)(龙)(头)(房)(企)(发)(展)(迅)(猛)(,行)(业)(集)(中)(度)(加)(速)(提)(升)(。
分)(析)(龙)(头)(房)(企)(的)(市)(场)(中)(度)(情)(况)(,TOP110排)(名)(段)(房)(企)(市)(场)(占)(有)(率)(远)(远)(高)(于)(其)(他)(段)(位)(房)(企)(,可)(见)(市)(场)(占)(有)(率)(向)(大)(型)(龙)(头)(房)(企)(集)(中)(的)(趋)(势)(愈)(加)(明)(显)(。而)(从)(进)(入)(TOP30房)(企)(销)(售)(门)(槛)(的)(销)(售)(额)(来)(看)(,各)(段)(位)(销)(售)(门)(槛)(均)(在)(不)(断)(提)(高)(。
【均)(非)(完)(整)(版)(PPT】
3房)(地)(产)(行)(业)(三)(次)(转)(型)(情)(况)(
楼)(市)(政)(策)(收)(紧)(、市)(场)(集)(中)(度)(提)(高)(等)(方)(面)(的)(原)(因)(均)(迫)(使)(房)(企)(进)(行)(战)(略)(转)(型)(布)(局)(。事)(实)(上)(,2010年)(至)(今)(房)(企)(大)(致)(经)(历)(了)(三)(次)(转)(型)(,但)(整)(体)(看)(来)(并)(不)(是)(很)(成)(功)(。这)(三)(次)(转)(型)(在)(不)(同)(市)(场)(背)(景)(下)(,所)(呈)(现)(出)(的)(特)(点)(和)(诉)(求)(也)(不)(同)(,我)(们)(大)(致)(将)(时)(间)(段)(分)(为)(:2010年)(前)(,20102015年)(间)(,及)(2015年)(后)(三)(个)(阶)(段)(。
第)(一)(次)(转)(型)(:2010年)(前)(房)(企)(发)(展)(模)(式)(可)(归)(纳)(为)(资)(源)(主)(导)(阶)(段)(,是)(以)(土)(地)(、资)(金)(及)(关)(系)(推)(动)(形)(式)(的)(发)(展)(阶)(段)(。
第)(二)(次)(转)(型)(:20102015年)(房)(地)(产)(市)(场)(发)(展)(阶)(段)(可)(以)(概)(括)(为)(是)(房)(企)(能)(力)(主)(导)(的)(阶)(段)(,房)(企)(在)(此)(阶)(段)(注)(重)(产)(品)(品)(质)(的)(体)(现)(,注)(重)(品)(牌)(的)(塑)(造)(;同)(时)(加)(强)(管)(理)(能)(力)(建)(设)(,成)(本)(控)(制)(;其)(次)(,在)(围)(绕)(市)(场)(形)(势)(的)(变)(化)(,从)(房)(企)(最)(根)(本)(的)(融)(资)(上)(推)(进)(创)(新)(,不)(仅)(是)(融)(资)(渠)(道)(的)(创)(新)(,融)(资)(方)(式)(的)(创)(新)(也)(得)(到)(体)(现)(。
第)(三)(次)(转)(型)(:在)(经)(过)(能)(力)(主)(导)(阶)(段)(后)(,房)(企)(打)(下)(了)(基)(础)(。而)(在)(2015年)(后)(,在)(房)(地)(产)(市)(场)(新)(常)(态)(下)(,房)(企)(需)(要)(结)(合)(自)(身)(优)(势)(和)(能)(力)(,并)(进)(行)(延)(伸)(。未)(来)(房)(企)(的)(发)(展)(诉)(求)(将)(从)(能)(力)(主)(导)(向)(更)(高)(的)(阶)(段)(转)(变)(,注)(重)(开)(发)(端)(的)(金)(融)(化)(是)(重)(点)(,并)(与)(住)(宅)(产)(业)(化)(及)(运)(营)(结)(合)(,以)(此)(提)(高)(房)(企)(核)(心)(能)(力)(,其)(次)(强)(化)(针)(对)(C端)(的)(服)(务)(,扩)(大)(、维)(护)(业)(务)(客)(户)(群)(等)(,我)(们)(可)(将)(该)(阶)(段)(归)(纳)(为)(能)(力)(延)(伸)(阶)(段)(。
前)(三)(阶)(段)(的)(转)(型)(并)(不)(算)(成)(功)(,因)(此)(未)(来)(房)(企)(仍)(需)(进)(一)(步)(探)(索)(转)(型)(的)(方)(向)(。目)(前)(,中)(国)(房)(地)(产)(已)(经)(进)(入)(楼)(市)(下)(半)(场)(的)(第)(二)(阶)(段)(,2020年)(之)(后)(房)(地)(产)(市)(场)(将)(迎)(来)(真)(正)(意)(义)(上)(的)(拐)(点)(。“十)(九)(大)(”后)(到)(房)(地)(产)(长)(效)(机)(制)(落)(地)(期)(间)(,是)(房)(企)(转)(型)(和)(布)(局)(的)(最)(后)(窗)(口)(期)(。房)(企)(通)(过)(专)(业)(化)(分)(工)(、布)(局)(金)(融)(行)(业)(等)(方)(式)(来)(降)(低)(主)(营)(业)(务)(风)(险)(,是)(企)(业)(在)(最)(后)(窗)(口)(期)(内)(亟)(需)(完)(成)(的)(工)(作)(。
【均)(非)(完)(整)(版)(PPT】
来)(源)(:金)(融)(界)(网)(站)(返)(回)(搜)(狐)(,查)(看)(更)(多)(
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